Senior leader bridging operational excellence and human-centered instructional design — with 12+ years transforming teams, systems, and learning outcomes across corporate and academic environments.
Professional Identity
Senior Manager at SM Store (Philippines' largest retailer) with a track record of driving revenue, building succession pipelines, and implementing scalable systems across 70+ branches. MBA-level strategic thinking applied to real, measurable business outcomes.
Licensed Professional Teacher with 8+ years designing curriculum, training frameworks, and learning modules from university classrooms to national teacher-training programs. Applies Andragogy, OBE, and AI-assisted workflows to create scalable, high-impact learning.
Microsoft & LinkedIn Generative AI certified (2026). Actively integrates AI into instructional design workflows, content prototyping, and operational analysis. Comfortable with LMS administration, Canva, H5P, Asana, GitHub, and Google Workspace.
Former ESL instructor for Korean, Japanese, Taiwanese, and Vietnamese students. Native Cebuano speaker, proficient in English. Deep cultural fluency in both corporate and academic learning environments across the Philippines.
Career Timeline
Led overall branch operations — sales, workforce, training, customer experience — to consistently hit revenue, margin, and KPI targets. Implemented performance dashboards, crisis management protocols, and technology integrations that raised efficiency by 30%.
Built and scaled a premium personal shopping division from the ground up. Designed client engagement programs, referral systems, and feedback loops that created the highest delivery transaction volume in the region.
Designed and deployed a comprehensive employee training program integrating technology, cutting onboarding time by 40%. Used data analysis to continuously improve training effectiveness and employee engagement.
Delivered national professional development programs for 600+ teachers across multiple Philippine regions, aligned with DepEd curriculum standards and research-based methodologies.
Designed curriculum, syllabi, and competency-based assessments. Elected Faculty President. Served on PAASCU Accreditation Committee. Contributed to strategic initiatives that grew non-tuition revenue by 110% year-over-year.
Work Samples
VIP & B2B strategy framework that drove 165% regional sales growth and 95% customer satisfaction through standardized engagement protocols.
Technology-integrated onboarding system that reduced ramp-up time by 40% using interactive modules and data-driven monitoring systems.
Behavioral coaching deck using the LOVE Model and Maslow's Hierarchy — transforms abstract leadership concepts into actionable interpersonal habits.
OBE-aligned foundational learning module with clear objectives, tool identification, process application, and competency assessment.
3-hour Bloom's Taxonomy-aligned module covering Microsoft Word and hardware concepts with hands-on practice and situational assessment.
Scalable SOP framework achieving 25% cost reduction, piloted then rolled out across 70+ SM branches nationwide.
Academic research on marketing analytics and aligning curriculum with digital industry demands — published at university level.
Professional QA framework for closing the learning loop — LMS data analysis and iterative content refinement methodology.
Skills & Tools
Available for remote roles in Operations Management, Instructional Design, Training & L&D, and ESL Teaching. Open to full-time, part-time, and freelance arrangements.